Monday, December 23, 2024

Salesforce Marketing Cloud---Remote--13+Years

Role: Salesforce Marketing Cloud---Remote

Need  13+Years Experience

Job Description

• The Marketing Cloud Expert is a key member of the team and is responsible for leading the design and delivery of solutions on the Salesforce Marketing Cloud

• Full-lifecycle implementations and/or implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling

• Ability to create a solution based on client requirements (e.g. data flows, journeys, etc.)

• Responsible for the iteratively improving Marketing Cloud data model and architecture

• Understand and map Business Processes & Challenges into our technical product suite, ensuring scalable, secure, comprehensive solution designs

• Translate business and marketing requirements into well-designed solutions

• Present high-level overviews of the Salesforce Marketing Cloud architecture and integration capabilities

• Define use cases and prioritize based on business value and scope

• Facilitating strategic conversations with clients to define and document business and technical requirements based on prioritized use cases

• Performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout

• Working with cross-functional teams to clearly link functional scope back to business value

• Clearly define the value for our clients associated with delivering against capabilities and requirements

• Work with customer(s) as well as internal teams to clearly define and document project scope, requirements and integration points as they relate to solution implementation

• Developing key content and assets for project workshops for functional and scope priority alignment

• Developing business requirement documentation and project deliverables

• Maintaining working knowledge of end-to-end solution, with the ability to identify , document, communicate, and mitigate risks and issues as project progresses

• Support technical and functional testing of the implemented solution like SIT and UAT

• Understand the ins and outs of complex technology environments and know how to optimize solutions for efficiency and simplicity

• Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize

• Hand on experience on emails, push, SMS, audience selection, trigger qualification, suppressions, segmentation, building journeys, customer lifecycle programs

• Cross-channel communications using all modules in Salesforce Marketing Cloud including but not limited to Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder

Qualifications

• 12+ years of technical experience

• 4+ years hands-on platform experience on Salesforce Marketing Cloud, and/or other SFMC ecosystem platforms

• Audience Studio, DMP, Datorama, Interaction Studio, etc.) and fluent in articulating Salesforce Marketing Cloud product capabilities to both business and technical audiences

• SFMC Email Specialist , Consultant, or Admin Certification or willingness to complete

• Proven project management experience supporting end-to-end marketing technology projects; implementing integrated solutions including other SFMC ecosystem technologies, cloud-based marketing solutions, integration services, and data modeling

• Prior experience in a client-facing strategic role (i.e., consulting, agency) ideally within the digital marketing space

• Knowledge of Agile and various methodologies, frameworks, organization structures, disciplines, and documentation

• Functional understanding of marketing databases and/or implementation of marketing automation

• Experience with performing gap analysis outlining client gaps in technology, resources, and institutional knowledge necessary to deliver and execute a successful channel rollout

• Proven ability to understand the impact of technical changes, and, to articulate high level technical solutions to address business problems

• Strong verbal, presentation and written communication skills as well as strong conflict resolution and negotiation skills.



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